For those of you who thought McDonald's and Starbucks are the world's largest food and beverage networks, according to the number of places, think again.

China's largest bubble tea and drinks chain, mixing ice cream and tea, which can be unfamiliar for many, boasting more outlets than any of the better known chains.

The company saw that its shares are growing more than 40 percent after debuting $ 444 million on the Hong Kong Stock Exchange.

Through the main privilege network, Mixise has more than 45,000 stores, which are under Chinese and 11 foreign countries, including Thailand, Singapore and Australia.

For comparison, Burger Chain McDonald's has more than 43,000 restaurants in more than 100 countries, while coffee giant Starbucks has approximately 40,000 points around the world.

Humper origin, low prices

The chain for the budget began by the founder Zh Ang Hongchao in 1997. The chain was capitalized on the growing thirst for china and elsewhere, helping it grow in a privileged giant that is today.

“It's the biggest brand that no one ever heard of,” says Robert Carter, restaurant industry analyst at Stratonhunter. “They just exploded.”

Mixise has become the national icon in English consumers and its attractive jingle translations: “I love you, you love me, Ice Cream and Tea” Haus SusannaA number

Watch | Mixue's Datchy Jingle. https://www.youtube.com/watch?v=pdunm6c59zw

Its full name, mix of Bingcheng, translated into the “Sweet Snow Palace” according to the company's website. It is known for the funny mascot of the snowman, called a crown and red robe, mixed with young consumers for sale of fruit and ice cream, coffee and ice cream, usually about $ 1.

“They have really received an interesting pricing strategy. They keep things very low, but the quality of their products is high, “Carter said. “Thus, it also allows them to grow really sharply and get much younger consumers from that price point.”

Bubble Tea is one of the few bright spots in the front of consumers in China, and low-priced operators are especially good.

Mixue controls its supply network

At the end of September 2024, more than 99 percent of the company's more than 45,000 stores were a license, and Mixie regulatory materials showed. Almost all of his shops are driving the franchise, unlike Starbucks, which directly operate 53% of its stores.

However, the mixture is not mainly dependent on preferential fees for its income, and preferential fees are only 2.4 percent of its total income in the first three quarters of 2024.

Although many see the brand as retailer of traditional drinks, it operates more like a raw material supplier, selling food materials, packaging and equipment for thousands of franchises. Most of its income comes from sales and equipment sales of preferential stores required to buy these items from mixer.

“They don't make money out of the privilege model,” said Carter. “They also make it because they control the supply chain and make a profit of the product from selling their network.”

Next is North America.

In January, Mixieu says that it is planned to continue to grow, and at the same time admit his strategy to expand his store's network, and our competitors against our competitors.

Carter believes that the mixture could come to North America because it is a real area for them.

“I expected them to look into North America. Canada and the United States are only a trillion dollar's restaurant segment, “he said.

CBC news reached mixer but not immediately heard out of office hours.

“I would not rule out that … This brand from Asia could have a second brand recognition in the right places,” said the food industry expert in the market. “The challenge will be the meeting of their low price point.”

And although the boba chain has more nozzles than American fast food giants, McDonald's, Starbucks and Metro Globe, Mix's sales are still thrown into the owner of the brands and Baskin-Robbins.