Meta will invest in AI-generated personas and profiles to increase engagement
Michael Lee, founder of Michael Lee Strategy, discusses the selloff in Microsoft and Meta stock and why the two companies are worth investing in.
Profiles generated by AI According to new comments from the Meta AI manager, users may soon fill Facebook.
Over the past year, the social media platform company has been developing and promoting new artificial intelligence programs and technologies on sites like Facebook. In July, Meta launched a new experimental AI character creation tool with hundreds of thousands of characters already created.
While most of these characters are private for now, Meta expects them to become a regular part of the platform over the next few years.
Meta is making increasing investments in AI technology. (AP Photo/Thibault Camus/AP Newsroom)
“We expect these AIs to be available as accounts on our platforms over time,” said Connor Hayes, vice president of product for meta generative AI. Financial Times on Thursday.
“They'll have bios and profile pictures and be able to create and share AI-powered content on the platform … we see all of that going,” he said.
Hayes said AI investment will be a “priority” for Meta over the next two years to help make its platform “more fun and engaging” for users. Currently, users can access Meta AI to edit photos or Create AI assistants.
The Financial Times also reported that Meta also plans to create a new text-to-video app for content creators to access AI-generated videos.
Experts have warned of the damage AI-generated profiles can do to social media platforms. (iStock / iStock)
Before these releases, some experts warned that significant safeguards would need to be put in place to prevent the technology from being “weaponised”.
Becky Owen, chief marketing officer at talent agency Billion Dollar Boy and former head of Meta's creative innovation team, told the Financial Times: “Without strong security measures, platforms risk amplifying false stories through these AI-driven accounts.”
He also warned that the influx of AI users could dilute the brand by flooding the platform with relatively low-quality content.
He added: “Unlike their human creators, these AI humans do not have lived experiences, emotions or adaptability.”
AI generated content currently required Enter the “AI Info” tag on Facebook.
in the comment Fox Businessa Meta spokesperson noted the capabilities of the AI tool.
“With AI Studio, people can create and chat with AI characters based on your interests. These can be created by anyone and used for utility, entertainment or support. Create and discover AIs to help you with things like teach you how to be you can cook, get quick advice, create headlines, share fashion tips or give daily endorsements,” the spokesperson said.
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Although Meta has made significant investments in artificial intelligence, CEO Mark Zuckerberg said In April, it could be several years before we see any returns from AI technologies.
Meta platforms currently require a tag that displays AI-generated images. (Photo Illustration by Pavlo Gonchar/SOPA Images/Getty Images / LightRocket via Getty Images)
“Historically, investing in building these new scalable experiences in our apps has been a very good long-term investment for us and the investors who stay with us, and early signs are very positive here as well. But building leading AI will also be a bigger deal than other experiences we add to our apps.” and it will probably take several years,” Zuckerberg said.
