Dwayne 'The Rock' Johnson, Mark Wahlberg make millions with their famous tequila brands
Jason Momoa told FOX Business that his Meili Vodka brand was created to be “sipped naturally” without any added ingredients.
Some Hollywood stars were successful in the liquor business in 2024, while one failed miserably.
Dwayne “The Rock” Johnson's Teremana Tequila is the most successful popular tequila brand.
It is also the ninth most successful celebrity-endorsed brand across all categories, according to Spirits Business.
Johnson's tequila company is valued at $3.5 billion, according to Spirits Business.
Dwayne Johnson and Mark Wahlberg's tequila companies have brought in millions. (Getty Images/Getty Images)
SAMMY HAGAR SAYS TRUCK FOUND AFTER MILLION DOLLAR TEQUILA ROBBERY IN BORDER CITY
Take a look below at other popular alcohol brands that had a successful 2024.
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818 Tequila, Kendall Jenner
Kendall Jenner's 818 Tequila It went on sale in May 2021. According to Spirits Business, sales rose 150% in the first 12 days after Jenner launched the tequila brand in the UK in 2023.
Kendall Jenner's 818 Tequila Launches in 2021 (Atlantis The Royal / Getty Images for Kevin Mazur/Getty Images)
Fast Company reports that Jenner's blanco tequila is dropping its price from $39.99 to $29.99 in 2023 in response to customer demand. A $10 price drop doubles sales by mid-2024.
Jason Momoa
Jason Momoa is fairly new to the celebrity liquor brand game. Star and Blaine Halvorson joined forces in 2023 to produce Meili Vodka.
Jason Momoa launched Meili Vodka in 2023. (Getty Images for Vivien Killilea/Meili Vodka/Getty Images)
Earlier this month, Momoa told FOX Business what it takes to make a successful alcohol brand with many famous competitors.
“I like all spirits. You can have different kinds. I like whiskeys, scotches and mezcals, but vodka is pretty much run of the mill and it's been broken for a long time.
WATCH: Jason Momoa shares what makes his vodka brand stand out from other popular spirits
Jason Momoa told FOX Business that his Meili Vodka brand was created to be “sipped naturally” without added ingredients.
“So we wanted to make something that you can sip naturally. It's treated as an ingredient, not a spirit, so we wanted to tackle that,” Momoa said.
Sammy Hagar
Sammy Hagar and business partner Guy Fieri haven't had as good a year as other celebrity-endorsed alcohol brands.
Hajar and Fieri are co-owners of the tequila brand Santo Spirits.
In November, Santo Spirits had two trucks carrying $1 million worth of product in Laredo, Texas, after crossing the border from Mexico.
Sammy Hagar and Guy Fieri founded Santo Spirits in 2017. (Ethan Miller/Getty Images for the Saints: Holy Pure Mezquila / Getty Images)
The missing trucks were carrying 24,240 bottles Santo Blanco and Reposado and a specially crafted Extra Añejo aged for 39 months.
Hajar told FOX Business this month that the brand will be more cautious when it comes to shipping in the future.
“We will pay more attention,” the 77-year-old said. “You think everything is fine. You think, 'Hey, the truck crossed the border, it's cool.'
WATCH: Sammy Hagar and Guy Fieri to be 'really careful' when driving tequila truck across border after robbery
Sammy Hagar told FOX Business that he and business partner Guy Fieri “will pay more attention” to the tequila shipment after the robbery.
The rock star is proud of the Santo brand.
“We cut the agaves tight,” he said. “Most people put a bunch of green in there, and the green is bitter. And they use young agaves, and they're bitter. You have to add sugar and other things to it, color it. We don't do any of that. We vat it until it's the color we want, the flavor we want. ”
Fieri and Hajar launched Santo Spirits in 2017 and operate out of El Viejito Distillery in the mountains of Jalisco, Mexico.
Mark Wahlberg
Mark Wahlberg became an investor in Flecha Azul tequila brand in 2021 after visiting a distillery in Jalisco, Mexico with co-founders Aron Marquez and Abraham Anger.
Mark Wahlberg is the co-owner of Flecha Azul Tequila. (Denise Truscello/Getty Images Palms Resort & Casino/Getty Images)
In July 2023, Wahlberg took to Instagram to celebrate Flecha Azul being voted “the #1 sipping tequila in the world.”
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In 2024, Wahlberg opened a new location for his tequila restaurant Flecha Cantina in Las Vegas.
Matthew McConaughey
Matthew McConaughey and his wife Camila McConaughey founded their tequila company Pantalones Tequila in 2023.
Pants offers three types of tequila – blanco, reposado and anejo.
Camila McConaughey and Matthew McConaughey launched Pantalones Tequila in 2023. (Gary Miller/Getty Images/Getty Images)
“We met over a margarita and knew from the first sip that we wanted to create something special together. Tequila was and still is a part of our story, so challenging ourselves to create our favorite tequila was a perfect match and a natural next chapter in our journey together and as a couple. for our first business partnership,” Matthew and Camila said on their website.
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“After making an exceptional tequila that speaks for itself, we wanted to put the fun back into tequila – the tequila industry has become increasingly serious, and sometimes even brazen, over the past decade.
“For us and our friends, it's not about tequila, so we wanted to create a program against this trend. We had 47 flavors before the product was launched. This process led us to a smooth, balanced, organic agave flavor. The right hint of sweetness on the tail end – every you can find it in the sip.”
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According to Forbes, Panatalones Tequila made its mark on shelves in its first year. Publika.az reports that the brand won high awards at the World Spirits Competition held in San Francisco.
Bob Dylan
In 2018, Bob Dylan launched his own whiskey brand Heaven's Door Spirits. Dylan teamed up with Mark Bushala to turn a former church in Tennessee into a distillery.
“You can't always find inspiration. Sometimes it finds you. We wanted to create a collection of American whiskeys that would each tell a story,” Dylan said in a press release at the time, according to The Guardian.
Bob Dylan's Heaven's Gate Spirits was released in 2018. (Courtesy of Heaven's Gate Spirits/Fox News)
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Speaking further on the whiskey company's website, Dylan said: “I wanted to create a collection of American whiskeys that tell a story in their own way. I've been traveling for decades and have been able to sample some of the best whiskey spirits the world has to offer.
