perhaps the biggest move for LIFE Golf's potential popularity, the league announced a multi-year deal with FOX earlier this month to air its tournaments on the network's FOX Sports channels.

The League used to be on The CW, but it consistently led to low ratings despite more stars jumping ship. PGA Tour.

The tour has even seen two golfers win major championships since the tour's inception, with Brooks Koepka winning the 2023 PGA Championship and Bryson DeCheambeau taking home last year's US Open.

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Phil Mickelson tees off at the LIV Golf Invitational – Bangkok on October 7, 2022 at Stonehill Golf Course in Pathum Thani, Thailand. (Peter Van der Klooster/Getty Images)

Koepka came close to winning the previous year's Masters, but Jon Rahm took home the green jacket, then moved on to LIV in December, rumored to close. the value is more than 300 million dollars.

LIV's top stars are some of the best in the game, and six-time major champion Phil Mickelson, one of the first to join the tour, said he was “really excited” about the new TV deal.

“FOX has always been at the forefront of innovation and cutting-edge fan experience and spectator experience, and that's exactly what LIV is trying to do with the world of golf,” Mickelson told FOX Business' “The Claman Countdown” on Wednesday. “It helps us create a lot of value for our sponsors, and the sponsors come more with the value that FOX brings. And I hope that this will be an added value for FOX and will be relevant to the cutting-edge, innovative, younger target audience. .”

Phil Mickelson tees off on the 12th hole during the second round of the LIV Golf Miami tournament at Trump National Doral. (Sam Navarro-USA Today Sports/IMAGN)

Mickelson added that LIV Golf brings a new attitude to the sport.

“We're trying to add value to the golf ecosystem. The old model didn't attract young players, it wasn't a global model. We're the first global model for golf. The best players, the best teams in the world didn't even happen, so we're all in this business of cultivating fanbase, we want to grow the game around the world,” Mickelson said

“The PGA Tour has done a great job for many years, but this is a national-centric model where we're more global, we're a younger target audience, younger in the different demographics we're trying to hit. We're trying to make the fan experience on the Site more enjoyable.

Phil Mickelson tees off during the second round of the LIV Golf Bedminster tournament at Trump National Bedminster. (Vincent Carchietta-USA Today Sports/IMAGN)

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The fourth LIV season begins on February 6 in Riyadh, Saudi Arabia.

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