JetBlue Airways is now accepting Venmo as a payment option for their flights. It marks an industry first, according to the carrier.

On Tuesday, the airline began accepting a payment option when booking flights directly with JetBlue online and plans to begin rolling out the feature to its app “in the coming months,” the airline said in a statement.

US customers can purchase flights using their Venmo balance as well as any associated bank accounts, debit cards or credit cards when booking travel.

Carol Clements, JetBlue's chief digital and technology officer, said the company is using the payment platform to make it easier to book a flight on its website or app.

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JetBlue marks the latest in a growing number of companies to accept Venmo as a payment method, including online merchants like Amazon and eBay and brick-and-mortar stores like CVS.

Passengers check their checked bags with JetBlue Airlines at Fort Lauderdale-Hollywood International Airport on May 16, 2022 in Fort Lauderdale, Florida. (Joe Raedle/Getty Images/Getty Images)

In 2017, the PayPal-owned company said its vision for Venmo was “not only to be the go-to app for payments between friends, but also a ubiquitous digital wallet that helps consumers spend money wherever and however they want to pay.” device.”

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JetBlue announced that the move is “the latest example of how JetBlue is using digital technology to help customers personalize and simplify their travel journeys.”

A JetBlue flight at Fort Lauderdale-Hollywood International Airport in Fort Lauderdale, Florida, U.S., on Wednesday, Nov. 1, 2023. (Eva Marie Uzcategui/Bloomberg via Getty Images/Getty Images)

It could be seen as a way to attract more customers to choose the airline, which is working to return to profitability under CEO Joanna Geraghty.

JetBlue's proposed merger with Spirit Airlines was blocked by a federal judge in January after a court found it would harm consumers by combining two low-cost airlines that would otherwise compete for passengers.

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After the decision, JetBlue and Spirit officially stopped the proposed merger and have tried to restructure their operations to improve their financial performance.