Costco members on social media highlighted some things they believe could be improved about the warehouse retailer.
While there's a lot to love about Costco, members Subreddits dedicated to Costco identified the retailer's crowd, layout and website as sometimes pain points in their shopping experience.
a Reddit thread While focusing on Costco's pros and cons last month, many people pointed to the crowds at the retailer's warehouses, with one user describing them as “nuts.”
“I love Costco and I know the products are good and the policy is good, but I can't wait in the parking lot and wait in long lines every time I need something fast,” said another Reddit user.
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A Costco member said in a separate thread three months ago: “Regardless of the day or time of day, when I go to Costco, I'm met with a huge crowd with the checkout line halfway down the middle toward the back of the store.” “Every crossing is full of people, and the free sample people who create artificial traffic jams at every intersection make the situation worse.”
Some users said they experienced fewer people when they visited at certain times, such as right after opening or closing time.
The layout of Costco warehouses, as well as the retailer's practice of relocating items and frequently changing offers, have surfaced in Costco subreddit threads.
One user suggested retailer it can be helpful to have a map or to add signs above the aisles in their warehouse, they say they “spend a lot of time going back and forth through each aisle” looking for items.
“You can't count on an item you love/need to stay in stock because Costco is constantly changing their inventory,” said another. “But that also means they always have new stuff.”
Other criticisms of the plan focused on traffic inside Costcos near entrances and checkout areas.
According to fans on Reddit, Costco may be bringing updates to its website as well. Some thought about its functionality and appearance.
Meanwhile, others suggested that Costco should bring “scan and go” technology to the shopping experience.
FOX Business has reached out to the stockist for comment.
In its most recent annual filing with the Securities and Exchange Commission (SEC), the company said its concept is focused on “offering our members low prices on a limited selection of national brand and private label products across a wide range of categories.” “produces high sales volume and rapid inventory turnover.” It usually offers less than 4,000 different products in its warehouse at any given time.
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Costco noted on its website that its nearly 900 warehouses have a “treasure hunt atmosphere.”
“One of the great things about shopping our warehouses is that you never know what incredible deals you'll find from one visit to the next,” the company's website says. “And because we're always introducing new products, we recommend you don't miss out on the items you're interested in.”
According to its most recent annual report, Costco is seeking “savings and efficiencies in sales floor utilization, merchandise handling and inventory management” with the plan. According to the company, its access controls and use of memberships help keep theft lower than other retailers.
Ticker | Security | End | To change | Change % |
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COST | COSTCO WHOLESALE CORP. | 943.19 | +23.44 |
+2.55% |
When asked about “scan and go” during Costco's earnings call last month, CEO Ron Vachris told analysts and investors that the company hears about the technology from time to time.
He said self-checkout “is a great option for our members and that's what we're focusing on.” According to Vachris, Costco will “continue to focus on technology and how we can improve that front-end experience, which is a pinch point.”
The company began rolling out membership card scanners in front of its US warehouses last summer.
Vachris said last month that the scanners “took a lot of pressure off the cashiers and moving lines, and when we did that we saw some nice productivity improvements.”
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During an earlier earnings call, the CEO said they help Costco with the ability to “adjust the front lines where we need to open and close lines based on business changes” and speed up the checkout process by removing “friction.” membership verification” registries, among other benefits.
The company is working on both its website and software.
In September, for example, Costco executives said the company was improving “native search functionality” for the US version of its app. As recently as December, CFO Gary Millership said Costco “continues to make progress with our technology roadmap and improvements to the member experience,” such as adding the ability to check warehouse inventory through its app.
According to Costco, approximately 138.8 million people have Costco membership cards.
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